Clean hero renders were created at STEL Design for Fitbit to use during the launch of their watches: Inspire 3, Versa 4, and Sense 2. These images were used as marketing material on their website, Instagram, and retail marketing applications.

Fitbit Launch Images

Close-up of a Fitbit smartwatch displaying the time, date, and sleep data, with interchangeable watch bands visible in the background.
Three smartwatches with different bands and screens showing health and time data, displayed against a plain background.
A close-up of a modern smartwatch with a black face displaying a minimalist clock with only two hands, set against a gradient background.
A smartwatch with a black face displaying the date October 12, time 12:58, and a running icon, set against a yellowish-green background and strap.

The creative process with Fitbit’s Industrial Design and creative team was an ongoing conversation about how we can visually communicate the sleekness and premium design of their new watches. STEL’s Visual Design Team worked through iterations and refinements to meet Fitbit’s goals in these launch images.

Communicative Collaboration

Two smartwatches, one with a yellow band and the other with a black band, displaying fitness tracking screens on a white background.
A black fitness tracker with a yellow band displaying digital time, date, and heart rate on a gray background.

Credits:

STEL Design
Fitbit
Kaleb Wika, Alex Short