Tesla Wireless Charger

With the launch of Tesla’s Wireless Charging Platform, STEL created marketing assets to support Tesla’s vision.

3D Visualization Animation
2023
Contemporary living room with a black dining table, beige sideboard, abstract wall art, white armchair, and black floor lamp, with hardwood floors and a large gray area rug.
A wireless charging station on a black surface, with a smartphone showing 64% charged and AirPods placed beside it, against a white wall.
Abstract image of tangled, thin white and black lines against a dark background, with some lines forming a circular shape, creating a chaotic yet artistic composition.
Abstract digital art of tangled red and white lines on a black background, resembling a chaotic neural or electrical network.
Black and white abstract digital art of a woman’s face with flowing, tangled hair, showing only one eye, nose, and mouth on a gradient background.
A digital illustration of blood vessels and capillaries in a human limb, with a focus on the red blood cells circulating through them, against a gradient red and black background.
A black-and-white photograph of a crumpled tangled mess of electronic device cords and an earbud, illuminated by a light source on the left side.

At the start of the project Telsa wanted to explore different creative avenues of which their product could be showcased. An ambiguous scene that accentuates the design but is also not distracting. We developed a spectrum of scenes this product could be home to.

Initial Look Development

Minimalist black and white scene with a tray holding a smartphone and wireless earbuds on a white surface, with shadows cast on the wall.
A minimalistic, black-and-white scene featuring a smartphone and wireless earbuds in a charging case on a black platform, with dramatic shadows and soft lighting on a dark background.
A modern desk with a light wooden top, a black tray holding a black phone and white wireless earbuds case, against a gray textured wall.
Dark desk with a monitor, a small tray holding a smartphone and wireless earbuds case, shadows cast on the wall, and a potted plant in the corner.
Black smartphone, white wireless earbuds case, and a black wireless charging pad on a black and gray surface.
A smartphone with a black screen and three side buttons, a white wireless charging case, and a black tray with Tesla logo, all on a gray surface.

Throughout the project material was developed with the Tesla and Freepower teams to create accurate and realistic visuals. The PCB board details were created with PNGs that were provided and turned into texture maps. All matieral development done in Blender/Photoshop.

Material Development

Close-up of a black printed circuit board with various electronic components, capacitors, and connectors, labeled with the brand Aira and FreePower Technology.
Close-up of a black printed circuit board with electronic components and the words 'ENGINEERED WITH FREEPOWER' printed on it.
Close-up of multiple copper-colored, circular metal discs with concentric ridges and a hole in the center, overlapping each other.
A geometric art piece made of multiple copper-colored metallic discs arranged in a patterned, layered formation against a neutral background.
Front view of a Tesla electric vehicle in black color parked in a garage with a staircase on the left
A partial view of a black Tesla electric vehicle charging station with a textured surface, set against a plain white background.

Credits:

Tesla Freepower® STEL Design Kaleb Wika